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Product Management for Startups talk with StartupWize

I was honored to talk to StartupWise and discuss an interesting topic: product management for startups.We discussed when is the perfect moment to hire the first Product Manager, how founders can prepared themselves to outsource product management and what to to do […]

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Podcast on Her Product Lab

I was honored to talk to wonderful women from Her Product Lab about my Product Management path and burnout. It was my first podcast experience. Thank you Her Product Lab for having me. The podcast is available here:

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Competitive analysis

Competitive analysis 💡requires creativity. Why❓Because nobody wants to share the information you need.This is the moment. You need to get information about your competitors. Where to start❓Start from your product and target audience. Revise the positioning and the target audience. It will […]

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Where to get the industry reports?

I mean a report that covers your PM’s area of interest.🔴Analytics companies:✅Gartner✅Forrester ➕Pros:very detailed reports➖Cons:Super expensive 🔴Magazines in your domain area (online and offline). They often perform different types of research. 🔴Domain area expert sites. They need content and the attention of […]

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Do you know why soap is the father of Product Management?

Neil H. McElroy was working on Camay soap at Procter & Gamble. He was frustrated that Camay is competing with Ivory, another P&G product. In 1931 he created a famous note, which presented the term Brand management.Neil focused the attention on the […]

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Controversial requirements

Have you ever experienced the situation when your audience is split: one part says we want it black (or this way), another part says we want it white (or that way).It means your customers want mutually exclusive things.What a challenge for a […]

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Perfectionism

Product Manager be a perfectionist?⠀⠀⠀⠀⠀⠀⠀⠀⠀That’s not a winning combination. As a product manager, you need to experiment, fail, improve, start over at the early stages. ⠀⠀⠀⠀⠀⠀⠀⠀⠀You fail at:⠀⠀⠀⠀⠀ the idea validation stage⠀⠀⠀⠀⠀⠀⠀⠀⠀ sketches stage⠀⠀⠀⠀⠀⠀⠀⠀⠀ alpha & beta testing⠀⠀⠀⠀⠀⠀⠀⠀⠀ And of cause, after […]

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2020 plan – mid-year checkpoint

It’s July 2020!!! Can you believe that? In 2019 I wrote about 2020 planning. In January 2020 I wrote about the first 2020 checkpoint.”All I remember about March – June is fog and confusion”Nobody thought about pandemic during the 2020 planning. This […]

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Should I postpone my transition to PM?

“Should I postpone my transition to Product Management these days?”I totally understand that this year is challenging. But the world is always uncertain. Product management is about uncertainty. This is why I would recommend to continue pursuing your dream. There are always […]

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I don’t have the right background

“I don’t have a common/right background for a product manager, that’s why it is so hard for me to transition to product manager” ⠀⠀⠀⠀⠀⠀⠀This is the most common thing I hear.⠀⠀⠀⠀⠀⠀⠀⠀⠀But you know what? There is no such thing as a typical […]

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