Neil H. McElroy was working on Camay soap at Procter & Gamble. He was frustrated that Camay is competing with Ivory, another P&G product. In 1931 he created a famous note, which presented the term Brand management.Neil focused the attention on the […]
Neil H. McElroy was working on Camay soap at Procter & Gamble. He was frustrated that Camay is competing with Ivory, another P&G product. In 1931 he created a famous note, which presented the term Brand management.Neil focused the attention on the […]