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Do you know why soap is the father of Product Management?

Neil H. McElroy was working on Camay soap at Procter & Gamble. He was frustrated that Camay is competing with Ivory, another P&G product. In 1931 he created a famous note, which presented the term Brand management.
Neil focused the attention on the product, not on the particular business function. He proposed to form a group that would be focused on the brand management of Camay. An organization inside the organization. This is how the advertising Ivory and Camay campaign can target different market segments and will not compete with each other. Sounds familiar?
Brand management is the father of product management.

Lilia

effectiveproductmanager@gmail.com

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September 6, 2020