Competitive analysis 💡requires creativity. Why❓Because nobody wants to share the information you need.This is the moment. You need to get information about your competitors. Where to start❓Start from your product and target audience. Revise the positioning and the target audience. It will […]

I mean a report that covers your PM’s area of interest.🔴Analytics companies:✅Gartner✅Forrester ➕Pros:very detailed reports➖Cons:Super expensive 🔴Magazines in your domain area (online and offline). They often perform different types of research. 🔴Domain area expert sites. They need content and the attention of […]

Neil H. McElroy was working on Camay soap at Procter & Gamble. He was frustrated that Camay is competing with Ivory, another P&G product. In 1931 he created a famous note, which presented the term Brand management.Neil focused the attention on the […]

Have you ever experienced the situation when your audience is split: one part says we want it black (or this way), another part says we want it white (or that way).It means your customers want mutually exclusive things.What a challenge for a […]